After the success of the initial campaign in 2023, Serge Ferrari Group, the leader in sustainable composite fabrics, is proud to announce it is organising the second SOLTIS TOUR.
From September 2024 to February 2025, this international roadshow will visit partners and solar protection professionals with 60 stages in 13 countries. More than 3,000 trade professionals took part in the previous event, and this time the goal is to bring together more than 9,000 installers, manufacturers and specifiers. The 2024 SOLTIS TOUR will start in Turkey and finish in France, going through Greece, Italy, Austria, Slovenia, the Czech Republic, Poland, Germany, England, Spain, Switzerland and the Netherlands.
For the first time, the roadshow will include two weekend stages open to the generalpublic in France and Italy, offering participants a unique opportunity to discover the range of Soltis fabrics and partner products. This second Tour will notably give the Serge Ferrari Group the chance to highlight the core values of the Soltis brand and unveil its latest innovations!
Serge Ferrari Group will deploy two special trucks for each stage of the Tour in order to provide an immersive experience; one truck will be used to present Soltis products and the other will showcase the product and service offers of Soltis' local and long-term partners. The different stages will also provide hosts in each country with an opportunity to present their products and facilities (showroom, production site).
Christophe Mouazé, Communications Director of the Serge Ferrari Group, explains: The 2023 Tour demonstra ted tha t we could rea lly bring together all the players in the sola r protection sector. This second Tour will be even more ambitious and will enable us to a chieve 2 things: firstly, to highlight the core values and DNA of the Soltis brand, promote the product benefits a nd present our la test innova tions to our B2B customers; a nd secondly, to rea ch out to the general public so tha t they become "influencers" for our fa brics. Our a im is to ma ke the SOLTIS TOUR a key platform for excha nges, underlining our commitment to excellence and innova tion, while strengthening our close rela tions with all the pla yers in the market.
The SOLTIS TOUR is an ideal platform for networking, sharing knowledge and exploring the latest trends and innovations in the solar protection sector. Serge Ferrari Group and its partners invite all the specifiers, manufacturers and installers involved in solar protection solutions to come and join us on this great adventure.
