Schüco launches brand campaign with Jogi Löw

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Joachim Löw and Andreas Engelhardt, Managing Partner of Schüco International KG, in the Schüco showroom in Bielefeld

photo Schüco International KG

Joachim Löw and Andreas Engelhardt, Managing Partner of Schüco International KG, in the Schüco showroom in Bielefeld


Schüco obtains Joachim Löw as an ambassador for its new end customer campaign. The collaboration with Joachim Löw will run until the end of 2020.


Schüco obtains Joachim Löw as an ambassador for its new end customer campaign. The campaign will be shown from June on far-reaching broadcasting stations and will aim to strengthen the brand globally and consistently increase awareness. The collaboration with Joachim Löw will run until the end of 2020.

Andreas Engelhardt, Managing Partner of Schüco International KG, is delighted with the deal:

Joachim Löw motivates his team and himself to achieve top performance. He is always professional and focused. He takes on responsibility and stands for credibility and continuity. These are all values which fit in perfectly with Schüco and for which he is valued by many people the world over. I look forward to working with him.


During his visit to Bielefeld, Joachim Löw described Schüco as a technically innovative, modern yet down-to-earth company with clear values. He is particularly impressed by the wide range of comfort solutions that make living and working more pleasant. He is really looking forward to three exciting years working with Schüco.

The campaign story


Cocooning is the trend of spending more and more time at home. Retreating to the private sphere where you are unobserved is therefore increasing in importance. Based on this, Schüco uses its new far-reaching campaign to tell entertaining stories, showcasing Joachim Löw in different environments.

The Schüco campaign is aimed at end customers and will be shown on TV and online as well as in general publications and special interest magazines from June.

Watch the video here

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